What Can Marketers Do in a Time of Crisis?
May 9th 2009. By Alex Romanovich I recently sat down with my friend, Pete Karinik, the founder of The CMO Club (www.thecmoclub.com), to have a frank discussion about crisis and how marketers should...
View ArticleCan Social Media Marketing be Outsourced? Again?
May 17th 2009. By Alex Romanovich Oh no! I don’t want to scare you – this is not yet another post about whether Social Media Marketing (SMM) can be outsourced or not. Instead, it is a brief...
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Social Media Marketing – Back to Basics.
I was recently asked – what is Social Media Marketing and Viral Marketing? How do I get started? I think it is important to start with basics, since there is a lot of ‘sophisticated Internet advice...
View ArticleIs Social Media Just Another Channel?
June 10th 2009. By Alex Romanovich Yes, it is another channel, however, it is also forcing corporations (brands) to look at how they engage with their clients, how they use information, and how they...
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Seven Steps to Creating a B2B Community on Twitter
Kent Huffman is the CMO at BearCom Wireless. You can follow him on Twitter at www.Twitter.com/KentHuffman Twitter. It’s all the rage in the social media world these days. But how can you best...
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Seven Steps to Creating a B2B Community on Twitter (cont’d) – Greenlight360...
August 24th, 2009. By Kent Huffman, CMO at BearCom Wireless. You can follow him on Twitter at www.Twitter.com/KentHuffman The Company Greenlight360 describes itself as an “Internet television...
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A Corporate Social Media Policy: Do You Really Need One?
August 29th 2009. By Kent Huffman, CMO at BearCom Wireless. You can follow him on Twitter at www.Twitter.com/KentHuffman The explosive growth of Twitter, LinkedIn, Facebook, MySpace, and a host of...
View ArticleIs Financial Services Industry really Social?
October 13th 2009. By Alex Romanovich, Social2B According to ENGAGEMENTdb’s recent “Ranking the Top 100 Global Brands” report on how deeply global brands are engaged in Social Marketing, big financial...
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Is Social Media Just Another Channel? The Potential of Social Media for B2B...
February 9th, 2010. By Alex Romanovich, Social2B Is Social Media just another channel? Yes, it may be, but it is so much more than that. Social Media is forcing corporations (brands) to look at how...
View ArticleCrowdsourcing: Future model for big corporations or outcome of socialization?
By Alex Romanovich, Social2B “No matter who you are, most of the smartest people work for someone else”. – Bill Joy, Cofounder, Sun Microsystems The word Crowdsourcing was coined by Jeff Howe of Wired...
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Move over Don Draper – Ad Agencies Must evolve to survive…and prosper again
Why Agencies Must Lead and Create Their Future By Alex Romanovich, Social2B The Challenge Just as the fascination with all things Mad Men is at its height, advertising agencies themselves are...
View ArticleBig Apple Academy
Clients Goals and Objectives, Challenges To become the leading private educational institution for K-12, utilizing the latest technologies and methods for education delivery, teacher and student...
View ArticleThe CMO Club
Clients Goals and Objectives, Challenges To create the world’s largest and most integrated offline and online professional network of top Chief Marketing Officers (CMOs), while assisting CMOs with...
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Top 11 Predictions for Social Media Marketing in 2011
By Marina Shapiro ‘Out with the old, and in with the new.’ The industry of Social Media Marketing is maturing and we are predicting a new dawn for the Social Media revolution. So, what will it mean to...
View ArticleEuroSpaClub International
Clients Goals and Objectives, Challenge More and more Americans are becoming frustrated with the US Healthcare system, the quality of care and rising costs. EuroSpaClub is introducing a new concept to...
View ArticleHearst Publishing(Newspaper Division)
Clients Goals and Objectives, Challenge Hearst Corporation is one of the nation’s largest diversified media companies. Its major interests include magazine, newspaper and business publishing, cable...
View ArticlePayCheckr
Clients Goals and Objectives, Challenge PayCheckr is a unique, customizable tool that aggregates cash & non-cash payment options into one simple button. But PayCheckr is more than just a button or...
View ArticleRussian Parent Magazine
Clients Goals and Objectives, Challenges Ethnic media is a well-hidden secret in the media world and has now reached double digit market share percentage figures in the United States. Now numbering...
View ArticleSoftAge Group
Clients Goals and Objectives, Challenges The IT Outsourcing business has a number of unique challenges, starting with the fact that by now it is one of the most saturated professional service segments...
View ArticleWowWhatSavings
Clients Goals and Objectives, Challenges Group buying is a trend that had incredible growth throughout 2010. Group buying, which refers to social buying or collective buying, is the purchasing of an...
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